Google Analytics Screenshot

After checking out both Mint and MeasureMaps in this post, I figure I should check out the new Google Analytics, which is a rebranded Urchin software. Analytics, while not entirely similar to either Mint or MeasureMaps, still provides essential stats about your visitors to your site. Google bought up Urchin last year, and Analytics is the result. From what I can tell, it’s an older version of Urchin, possibly because it is the stablest for Google to work with.

Analytics is full of graphs, numbers, and options for you to choose from. In fact, it’s so loaded, that it would be easy to feel overwhelmed, which isn’t a problem with MeasureMaps or Mint. However, it is a good thing, as it covers just about everything you could possibly want to know about your site, and the visitors that come there. Installation is simple; just fill out a few details, and Google hands you a javascript code to put on your site, and 12 hours later, Google has all the information presented for you.